A new chapter was written in Abu Dhabi's cultural history with its Fashion Week (Emirates Palace Hotel, 15-18 March) was successfully held. Abu Dhabi has reinforced its fast-growing status as a ‘City of Fashion' - a status endorsed by the presence of Missoni and Emilio Pucci Collections at the Abu Dhabi Fashion Week alongside those of the top Designers from across Arabia including Rabih Kayrouz (Lebanon), Aisha Desmal (UAE) and Amina Al Jassim (Saudi Arabia). 

Buyers and Representatives of leading regional and international brands, retailers, fashion magazines and media. Guests include: Vittorio Missoni, Albino D'Amato, Laudomia Pucci, Maria Luisa Trussardi, and Giuseppe Rossi (Calvin Klein).
Regional and international buyers were flown in, including those from Neiman Marcus, Saks Fifth Avenue (USA and KSA), along with key opinion makers from the fashion world such as the Editors-in-Chief of Vogue and of Elle magazines. The Italian delegation was led by Mario Boselli, the President of Camera Nazionale della Moda Italiana. 

The four day Abu Dhabi Fashion Week was the result of an alliance between Maven and Camera Nazionale della Moda Italiana (the organizers of Milan Fashion Week) and is one of the initiatives being taken by Maven in Abu Dhabi to create a new value added hub for the fashion industry in the region.

It is a glamorous, business driven international event that is rapidly becoming a key focus point for the regional fashion industry. Sponsored by ALDAR, Mubadala, Etihad and Emirates Palace.